If you've been meaning to write on Substack but keep putting it off, this is the workflow that finally gets one article out of you every week (that you'll be proud to put your name on).
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You keep telling yourself you'll get back to it. But every week that passes makes it harder to start again.
The idea is there. You just can't seem to find the time, the right topic, or the confidence to actually hit publish.
You know you have something worth saying. But getting it out of your head and onto the page is a different problem entirely.
The spark is there but it fizzles out somewhere between the idea and the draft. You rarely finish what you start.
Four hours for one article. Sometimes five. You finally finish and you're not even sure it was worth it — and you have to do it all again next week.
You're showing up. You're putting in the work. But the open rates, the subscribers, the traction — it's not reflecting the effort.
"It's obvious Taylin knows what he's doing. 7 years of college teaching reflects in how he teaches what he's learned (that isn't taught in schools). Taylin was kind enough to give me a new brand strategy to try out. Safe to say, it's worked and the way I think about writing has shifted because of it. I fully endorse any product Taylin puts out, and I've seen the effort he puts into making it an effective learning experience."
What is this?
Not a course you never finish. A writing coach on demand.
The AI doesn't write for you. It guides your thinking — asking the right questions, pushing your ideas further, and giving you specific feedback on your actual draft.
It's a writing coach on your schedule. One that doesn't just tell you to "find your voice" or "write more consistently" — but actually sits with you through every stage of writing an article, from finding an idea worth writing about all the way to hitting publish on something you're proud of.
You go through it once, you have a finished article. You go through it every week, you have a writing practice. And with every article you publish, the process makes you a better writer.
How it works
Step 01
You'll never stare at a blank page wondering what to write. This step helps you find an idea your readers actually want to read before you write a single word.
Step 02
Trained on over 300 proven titles, this step doesn't just give you a title. It helps you find the best one for your specific idea, the one that stops your ideal reader mid-scroll and makes opening it feel like a no-brainer.
Step 03
No more rambling drafts that lose people halfway through. This step gives your article a shape that pulls readers from the first line to the last.
Step 04
This is where you do the actual writing. Your voice, your ideas, your words. Because you already have a strong idea and a clear structure, you'll know exactly what to write.
Step 05
This is where good writing becomes great writing. This step helps you make your draft more interesting, more specific, and more unmistakably yours without losing the voice you wrote it in.
Step 06
Whether you want free subscribers, paid upgrades, or sales, this step writes a CTA that feels natural instead of pushy.
Step 07
One article becomes multiple pieces of content that keep working for you after you hit publish, reaching people who haven't found you yet.
This workflow was built from everything Dale and I have learned ghostwriting for 70+ clients, coaching over 200 writers, attracting 140,000 readers across platforms, and growing my own Substack by 8,000+ subscribers in the last 4 months.
You get our process.
You bring your ideas and your voice.
Bonus 01
A complete guide to writing high-performing short-form content on Substack Notes, optimized for reach, engagement, and subscriber growth. Built from real performance data.
Included free
Bonus 02
Proven frameworks for writing subject lines and opening hooks that get clicks. Designed specifically for newsletter writers on Substack.
Included free
Bonus 03
A no-cringe playbook for growing on Substack through self-promotion. Our actual growth strategy — what we do, when we do it, and why it works.
Included free
I'm a doctor looking to build my personal brand on LinkedIn and Substack. Thanks to Taylin's advice, I grew my Substack from 100 to 850 subscribers in less than 3 months. My newsletter and posts went from boring and academic to unique and personal. Taylin always gives actionable advice you can implement right away without feeling overwhelmed and does it in a very gentle way. He is an amazing coach and human-being!
Taylin went through my work line by line and showed me exactly what was working and what needed to be developed. He taught me how to write with tension and pull a reader in. He gave me frameworks that added structure without stripping out my voice — and helped me build a funnel from free subscriber to paid client. If you're serious about growing as a writer, he's your guy.
⚑ Only 50 available
One-time · Lifetime access
Work through the workflow on your own schedule, at your own pace.
⚑ Only 25 spots available
Payment plan available · Lifetime access
Everything in Self-Paced, plus the live cohort experience. Go through the workflow alongside a group of writers, with Taylin and Dale in the room.
Available for
Your instructors
Former college teacher turned writing coach and co-founder of Ghostlii — a ghostwriting agency helping founders and creators build loyal audiences. With over 140,000 readers across platforms, Taylin has spent the last four years studying the psychology behind writing that gets discovered, and building educational experiences that turn theory into repeatable craft.
Creative Director, Content Strategist, and co-founder of Ghostlii. Dale has written content and newsletters for over 60 founders and personal brands — specializing in content that turns strangers into clients and customers. Ghostlii has driven over 2B impressions and over $4M in client revenue.
Before working with Taylin, I was an experienced psychologist with strong ideas but no understanding of how writing actually worked. What changed was that Taylin taught me audience psychology, headline strategy, and narrative flow. Now my writing feels intentional instead of accidental, and my Substack feels like a long-term asset.
Before working with Taylin, I had 0 readers — no resources, no network, no clarity. 45 days in, I wrote a viral post that got 12,000,000 impressions, 94,000 likes, and 2,000+ readers. Potential clients started asking me to ghostwrite for them. He's a good teacher and a person that cares, which is what separates him from everyone else teaching in the creator economy.
Questions
Not at all. The workflow is designed to meet you where you are. If you have something worth saying, this process will help you say it — clearly, consistently, and in your own voice.
No. The AI guides your thinking at every step — asking the right questions, helping you develop your ideas, and giving you specific feedback on your draft. You do the writing. The workflow makes sure what you write is as good as what you were thinking.
No, but you'll have one by the time you finish. The workflow takes you from idea all the way to publish, so starting from scratch is completely fine.
Yes. What tends to surprise writers who are already publishing is the depth of the frameworks underneath the process — why some ideas have pull and others don't, what makes a title work, how structure keeps readers until the end. Once you have them, you stop publishing good articles by accident and start doing it on purpose.
Yes. The self-paced option has no live sessions and no deadlines — you move through the workflow when it suits you. If you choose the Sprint, you'll go through the workflow alongside a live cohort with the goal of publishing one article within the 14-day period. Either way, the workflow is the same.
We don't use ChatGPT. All you need is a free Claude subscription — that's it.